Redesigning the Progresso brand webpage was a unique opportunity to tackle a large project virtually solo and really explore every detail of what it takes to build a well functioning website. With a marketing team that put their full trust in me, I was in charge of every aspect of the site's rebirth including site analysis, page hierarchy, wireframing, UX/UI element planning, and branding + visual design.
My main priority with this redesign was creating a site that was both modern and beautiful and yet intuitively usable for the wide range of users in the brand's target market. With an emphasis on usability, a large amount of attention was placed on the analysis of what was/wasn't working with the current site and responding to those needs. The final website was coded by a third party and is now live.