Chowza Brand Photography
I was brought on to the Chowza team as a photographer and food/prop stylist to help create a visual identity for their product, an upscale 'puppy chow' or 'muddy buddies' snack. Under the art direction of Cody Petts, I created a multitude of photoscenarios to help tell the Chowza story.
The product was created by founder Chris Becker, originally made and packaged by hand to be sold at local businesses. Playing off of these humble beginnings, my images aim to convey a certain coziness and reference the wholesomeness of a real person choosing exactly what ingredients go into this higher-end snack option.
This site is now live on Kickstarter and the official website will be live Dec. 22nd.
Design Director: Cody Petts