CandiQuik Social

Going into a series of upcoming holidays, CandiQuik wanted to capitalize on the seasonal nature of their products. Using simple DIY projects that would be easily replicable at home, I created both images and animations for the brand's Instagram feed. The challenge with this brand shoot was creating a 'look & feel' that was generic enough to not feel like a complete departure from where their feeds had been and also wouldn't compete with the then-in-progress branding work that would come to life on their feed at a future date.